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Samsung Galaxy S23 series creators reveal design story
Launched back on February 1st, the Samsung Galaxy S23, Galaxy S23 Plus, and Galaxy S23 Ultra offer a premium smartphone experience to consumers. Recently, Samsung Newsroom talked to the creators of the Galaxy S23 series to get to know the design story.
Here’s how the Samsung Galaxy S23 series’ distinct design came about:
Design theme – “Create the Essentials”
If too many unnecessary details are incorporated, resources can be wasted during the production process, so Samsung Galaxy S23 creators decided to retain only the bare essential design features, based on the true identity of the device.
The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design but also how they would impact the world at large.
Signature design
Vanilla and Plus Galaxy S23 variants introduce thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip.
Adding to this, the camera contour cut design seen on the last year’s Galaxy S22 and S22+ was removed, and all three models of the Galaxy S23 series are now equipped with a single camera design to deliver even more consistency across the lineup.
The Galaxy S23 Ultra brings reduced side edges and extended flat surfaces even further. It not only provides a better grip but also provides more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen.
Camera’s distinct design
Samsung believes the camera design of a device has become a powerful way to distinguish a product and express brand identity. The Galaxy S23 series camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.
Meanwhile, the external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines to convey the camera’s powerful performance. The design of the inner elements, including the form, texture, and color, is inspired by traditional camera lenses.
Colors are inspired by nature
The Galaxy S23 series comes in four colors that are based on a concept Samsung calls “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.
Besides, the company developed four additional colors under the concept of “Shades in Dream”. Exclusively available on Samsung.com, the Lime, Skyblue, Red, and Graphite provide online customers with some upbeat and futuristic shades.
You can read the entire design story at Samsung Newsroom.
Samsung India officially launched two new mid-range smartphones – Galaxy A54 and Galaxy A34 and revealed their price and availability in the country. The devices were originally introduced in global markets on March 15.
Price and availability –
The company is offering Graphite, Lime, Violet, and White color options for Galaxy A54 and Graphite, Lime, Violet, and Silver color options for Galaxy A34.
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Interested customers can order new smartphones from Samsung’s official website, Amazon, Flipkart, and other authorized retailers. The company is giving INR 3,000 cashback when purchasing phones through eligible bank debit and credit cards.
Also, you can get the Galaxy Buds Live worth INR 5,999 for just INR 999 while buying any of the Galaxy A34 or A54 models in India. The original price of Samsung Galaxy A34 and Galaxy A54 in India is –
Galaxy A54
- 8GB + 128GB – INR 38,999
Galaxy A34
- 8GB + 128GB – INR 30,999
- 8GB + 256GB – INR 32,999
Galaxy A54 Specs:
The all-new Samsung Galaxy A54 5G offers a 6.4-inch FHD+ Super AMOLED Display with a 120Hz refresh rate and Vision booster feature. It equips an octa-core Exynos 1380 chipset and a massive 5000 mAh battery with 25W fast charging support.
Samsung says that the Galaxy A54 offers stunning day and night photography. It features a 50MP Main Camera (F1.8, AF, OIS), a 12MP Ultra-Wide Camera (F2.2, FF), and 5MP Macro Camera (F2.4, FF). On the front, it has a 32MP Selfie Camera (F2.2).
Moreover, the device runs the latest Android 13-based One UI 5.1 software and offers four major Android OS and five years of security updates support. Know more about Galaxy A54.
Galaxy A34 Specs:
The Samsung Galaxy A34 5G is a slightly cheaper model of the series. It sports a larger 6.6-inch Super AMOLED 120Hz display with Full HD+ resolution and supports the Vision booster feature. Under the hood, it has a 6nm MediaTek Dimensity 1080 processor and a 5000 mAh battery that supports 25W fast charging.
For photography, the company has installed a triple rear camera setup including 48MP primary camera (F1.8, AF, OIS), an 8MP ultra-wide angle camera (F2.2, FF), and a 5MP macro camera (F2.4, FF). The other side has a 13MP selfie shooter (F2.2, FF).
Furthermore, Galaxy A34 comes pre-installed with Android 13-based One UI 5.1 software. Similar to the A54, it will also provide 4 major Android OS upgrades and 5 years of security patches. Know more about Galaxy A34.
Amid “fake” Moon controversy, Samsung shared an explanation of the AI-powered Moon photo detection system it has used since the Galaxy S21. The company also revealed that users can take a natural shot of the Moon by turning off the Scene Optimizer feature.
Starting the Galaxy S21 series, Samsung applied the AI-based Scene Optimizer feature in the Galaxy Camera app. Using deep learning and AI, this feature upscales the Moon shot and adds further details with processing to deliver a crispy and vibrant shot in Space Zoom.
“Samsung continues to improve Scene Optimizer to reduce any potential confusion that may occur between the act of taking a picture of the real moon and an image of the moon.” Said Samsung.
The Korean tech giant explains, if you have Scene Optimizer turned on, AI detects when you’re taking a clear photo of the Moon at 25X zoom or above. As soon as the camera detects the Moon, the technology lowers the brightness, and captures multiple frames (to produce a bright, low-noise picture).
Later, the AI-based feature uses a neural network to enhance the detail using a high-resolution reference image for comparison. The company also cited that the feature will not work if you either take a snapshot of the obscured Moon or use an image that clearly wasn’t taken on Earth.
“If users wish to take a picture without the support of AI, users can easily deactivate Scene Optimizer by heading to: Camera → Camera Settings → Scene Optimizer → Off“
Samsung may have felt explanation necessary during huge fake criticism of its pro-grade camera technology. A Reddit user shared his experience of experimenting with Moon shot using a Galaxy smartphone, which created critical controversy against Samsung.
With Scene Optimizer turned on, the Reddit user took a shot of a download and blurred image of the Moon, displayed on the monitor. The feature detected the appearance of the Moon and added details and sharpness to the shot to make it crispy as it does in real shots.
Naturally, anyone will call this kind of experience cheating but the reality is that Samsung revealed this technology after the release of the Galaxy S21 series. AI and machine learning technologies are being used in almost all aspects of the tech industry, and if a camera using it, it should not be any controversy.
Samsung AI deep learning for Moon detection:
The Brightness Control Process:
Samsung has finally launched the Galaxy A54 and Galaxy A34 smartphones with the latest internals, multiple advanced features, better day-night cameras, powerful security, new picture editing tools, impressive software support, and a beautiful design.
The devices are not available to purchase right now. The company will start selling the Galaxy A54 smartphone in the United States on April 6. This time, Samsung has not introduced Galaxy A34 in the US.
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Meanwhile, the Korean firm further revealed that the new mid-range phone will be available to purchase in the UK (Europe) in late March. However, the exact date is still under wraps. Whereas in India and other Asian markets, the company will reveal the pricing and availability of the phones on March 16.
Samsung is offering four color variants for both of these devices. The Galaxy A54 comes in Graphite, Lime, Violet, and White color options. And, the Galaxy A34 offers Graphite, Lime, Silber, and Violet colors.
There are different RAM and storage versions of the phones available depending on the market. You can check out the price of the new Samsung Galaxy A54 and Galaxy A34 below:
Samsung Galaxy A54 and A34 Price
Galaxy A54
- 6GB + 128GB – $450 (US)
- 8GB + 128GB – £449 (UK)
- 8GB + 256GB – £499 (UK)
- 6GB + 128GB – €489 (Europe)
- 8GB + 256GB – €539 (Europe)
Galaxy A34
- 6GB + 128GB – £349 (UK)
- 8GB + 256GB – £399 (UK)
- 6GB + 128GB – €389 (Europe)
- 8GB + 256GB – €459 (Europe)
For more information –