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According to Vice Chairman Jong-Hee Han, CEO, despite the difficult environment last year, Samsung Electronics exceeded 300 trillion won (~ $230.62 billion) in sales for the first time thanks to the efforts and encouragement of many people, breaking the record for two consecutive years.

It’s worth mentioning that the Korean tech giant is facing a serious drop in its foundry business due to low demand and yield concerns. Samsung mobiles are selling well, but the company is now focussing more on the premium segment to increase overall revenue.

In addition, the company announced that it has been steadily preparing the foundation for sustainable growth through strategic facility investment and strengthening research and development (R&D) and focused on further solidifying its leadership in the industry.

Samsung is making efforts to contribute to the realization of sustainable daily life for customers with products and services based on innovative technologies. We will communicate with stakeholders, including shareholders, about sustainability management achievements and challenges. – Said Vice Chairman Jong-Hee Han.

Last but not least, Samsung Elec VC Han emphasized “concentration on the essence” and strengthened his resolution for this year’s management. The official said that “the secret to overcoming the crisis in a difficult environment was the truth of focusing on the essence.”

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According to the report, the company estimates that the operating loss could reach up to 4 trillion won by the end of the first quarter. Due to the global economic downturn, it’s going to be the first loss for the division since the fourth quarter of 2008.

“Internally, there was a report projecting up to 4 trillion won in operating losses from the memory chip business in the first quarter,” koreajoongangdaily source said.

Samsung Elec reportedly borrowed 20 trillion won from its Display division to help in the funding of semiconductor investments. The company said that it will maintain this year a similar level of capital expenditure as last year without any plan to “artificially” cut back production of semiconductors.

Among all divisions, the DV division is Samsung’s most profitable business, which was significantly affected at the end of last year. The decreasing semiconductor business is expected to get recovered only after the global shortage and economic downturn lessens.

In 2022, Samsung’s chip division brought in 23.8 trillion won of operating profit. The business’s operating profit came in at 8.5 trillion won in the first three months, 9.9 trillion won in the second and 5.12 trillion won in the third. However, it reduced by 97 percent YoY in Q4 as the division posted a 270 billion won profit.

As per TrendForce report, DRAM prices will likely slide 20 percent in the first quarter and another 11 percent in the second quarter, which already faced a 34 percent decline in 2022. Moreover, NAND flash chips will go down 10 percent in the first quarter and 3 percent in the second.

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• Samsung sold 259 million smartphones in 2022
• Apple was the biggest smartphone vendor in Q4, 2022
• Samsung’s market share declined by 4.8% YoY

Omdia’s smartphone preliminary shipment report// In the fourth quarter of 2022, global smartphone shipments totaled 301.5 million units, which is the same as the third quarter, but decreased by 15.4% YoY. Usually, Q4 sees the most shipments but this year’s last quarter faced a drop of 0.7% than the previous quarter.

In Q4 2022, Apple sold 74 million units of iPhone models, however, shipments increased by 41.6% from the previous quarter, and fell by 13.3% year-on-year. Samsung, as per previous trends, dropped from first place to second place with shipments of 58 million units and a 15.4% drop YoY.

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2022 was the worst year for the smartphone market with overall shipments of 1.207 billion units, a year-on-year decrease of 9.9% from 1.34 billion units last year. Samsung’s final shipments in 2022 will be 259 million units, ranking first in the world, but compared with 2021’s 272 million units, it will drop by 4.8%.

The most affected are manufacturers in China, with shipments of Xiaomi, Vivo and OPPO all dropping by double digits year-on-year. Honor is the only major player with year-on-year growth, reaching 59 million units in 2022, compared to 40 million units in 2021.

In recent quarters in 2022, most Chinese manufacturers have continued to decline. Xiaomi, Vivo, and OPPO ranked third to fifth respectively in the fourth quarter, whereas shipments fell by over 25% year-on-year. Talking about shipments, Xiaomi 33 million, Vivo 24 million, and Oppo 23 million.

Transsion ranked sixth in shipments in the last quarter, reaching 17 million units, slightly lower than the previous quarter and last year’s 18 million units. Honor’s shipments totaled 14 million units in the fourth quarter, in line with the previous quarter, but slightly down from 15 million units last year.

Realme ranked eighth with sales of 11 million units, facing a 16.9% decline from the previous quarter and a massive 31.5% decline from the previous year. It is surprising that realme has fallen more and faster than its mid-to-high-end price-focused competitors, possibly due to inventory problems in 2022.

Motorola ranked ninth with sales of 11 million units, flat with the previous quarter, but down 10.4% from the previous quarter. Huawei maintained its tenth place, with shipments of 7.5 million units, down 12.8% QoQ, but, with a sizzling jump by about 60% than the last year.

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First comes, the Device eXperience (DX Division), which reported sales of 42.71 trillion won and an operating profit of 1.64 trillion won in the fourth quarter. Second, the MD Division saw both sales and profits decline due to slowing smartphone sales and weak demand in the mid-price market.

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Further, the company disclosed that the Device Solutions (DS Division) recorded sales of 20.07 trillion won and an operating profit of 0.27 trillion won in 4Q22. Earnings of the memory business declined significantly as the price fell sharply due to customers’ continued inventory adjustments.

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Samsung System LSI’s revenues sink because of sluggish sales of major products due to inventory adjustments in the industry. However, the foundry business recorded the highest quarterly and annual sales by expanding sales for major customers and increased profits year-on-year by expanding production capacity.

SDC: Samsung’s SDC business registered KRW 9.31 trillion in sales and KRW 1.82 trillion in operating profit. Since earnings for the small and medium-sized segments decreased QoQ, solid performance was achieved thanks to sales focused on flagship products such as QD-OLED for TVs.

Plans for Q1 2023

1. Memory

• 1. Plans to expand preparations to meet demand for DDR5 for servers and PCs
  2. Actively responding to demand for mobile high-capacity products such as LPDDR5x
• System LSI
  1. Expand sales of mid-to-low-priced SoC (System on Chip)
  2. Expand sales of 200MP image sensors
  3. Expand the supply of SoC for vehicles to European premium OEMs and self-driving products.
• SDC
  1. Actively respond to the demand for new products in the case of small and medium-sized TVs
  2. Securing additional demand for large screens by launching new super-large TVs and large-sized monitors.
• MX
  1. Expand sales of flagships such as Galaxy S23 and continue to strengthen sales of premium tablets and wearable products
• Network
  1. Focus on responding to new businesses
  2. Strengthening global business base in North America as well as South Korea
• Foundry
  1. Increase new customer orders for the 2nd-generation 3nm process based on its competitiveness in the next-generation GAA process
  2. Strengthening its technological competitiveness by focusing on the development of the 1st-generation 2nm process

Read More:

Apple won the battle but Samsung won the war of 2022 smartphone market

Samsung knocks all smartphone rivals off their perch, Apple too!

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Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.

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[Q4, 2022] Apple won the battle

In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.

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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.

[2022] Samsung won the war

When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.

In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.

“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”

Samsung knocks all smartphone rivals off their perch, Apple too!

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According to the analysis, Samsung climbed to the number one spot in Q4 2022 for the first time since Q3 2017 in India. The company shipped 6.7 million units for a market share of 21%. Xiaomi, which was in second place slipped to third, giving the runner-up spot to Vivo.

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In Q4 2022, Xiaomi lost its leadership position and fell to third place with shipments of 5.5 million units and a market share of 17%. The runner-up Vivo sold 6.4 million smartphones (20% share) with a large share of shipments through offline channels.

• 4th Oppo – 5.4 million shipment
• 5th Realme – 2.7 million shipment

The Indian smartphone market suffered its first-ever drop in shipments in the fourth-quarter holiday period, falling by 27% to 32.4 million. Moreover, the report shows that overall shipments fell to 151.6 million units in 2022, declining by 6% compared with 2021.

With strength in the retail channel to drive volume, Samsung continues to target consumers across routes to the market, said Sanyam Chaurasia, Analyst at Canalys.

Global market:

Q4 was not so good for Samsung but it has defeated all of its rivals in full-year 2022 smartphone market worldwide. Canalys analysis reveals that Samsung remained the world’s biggest smartphone vendor in 2022, however, Apple led the fourth quarter.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year. More here:

Samsung knocks all smartphone rivals off their perch, Apple too!

The post Samsung tops India after 20 quarters: How was the smartphone market stay in Q4 2022 appeared first on Sammy Fans.

Talking about the 2022 global market analysis, Samsung seized a 22% share worldwide with a 2% increase year-over-year. Apple remained the second biggest phone vendor with a 19% market share, securing a 2% growth over the last year.

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Apart from Samsung and Apple, Chinese phone makers including Xiaomi, Oppo (including OnePlus) and Vivo saw notable drops in their market share. Quick Figures 2021 vs 2022: Xiaomi – 14% to 13%, Oppo – 11% to 9% and Vivo – 10% to 9%, whereas participation of others remains 28%.

“2022 was a bad year, especially for Chinese phone makers.”

Coming to the last quarter of 2022 where the Cupertino tech giant reclaimed the top spot and recorded its highest quarterly market share ever at 25%. Apple secured this growth even after facing shrinking demand and manufacturing issues in Zhengzhou.

Samsung recorded a 20% market share in the fourth quarter, a big 5% gap from Apple, but a 1% jump YoY. No doubt, the new iPhone 14 series models helped the US tech giant to increase shipments, whereas Dynamic Island became another reason for the Pro models’ popularity.

• Q4 2022 for Chinese vendors:
  1. Xiaomi – 11%
  2. Oppo – 10%
  3. Vivo – 8%

“Smartphone vendors have struggled in a difficult macroeconomic environment throughout 2022. Q4 marks the worst annual and Q4 performance in a decade,” said Canalys Research Analyst.

2023 Forcast

Canalys forecasts flat to marginal growth for the smartphone market in 2023, with conditions expected to remain tough. Some regions could grow in 2H23, with Southeast Asia in particular expected to see some economic recovery and a resurgence of tourism in China helping to drive business activities.

Are you ready for the Moon ride?

On February 1st, Samsung’s going to unpack the Galaxy S23 series smartphones. These devices focus on improving photography in low light and nighttime conditions with notable hardware and software upgrades. Early reservation opens a lot of benefits for consumers, have you reserved? If not, don’t delay anymore:

Reserve Galaxy S23 and get $50 Samsung Credit and more, here’s how to

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According to Samsung, in the fourth quarter, sales decreased by 8.83% and operating profit by 60.37% QoQ, whereas sales decreased by 8.58% and operating profit by 69% YoY. Some of the major causes behind huge losses are hammered memory chip prices and curbed demand for electronic devices.

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Samsung Elec earnings guidance Q4, 2022

• Consolidated Sales: ~ 70 trillion Korean won
• Consolidated Operating Profit: ~ 4.3 trillion Korean won

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The world’s largest memory chip, smartphone and TV maker published its provisional performance estimation, which is based on the International Financial Reporting Standards (IFRS) adopted in Korea. The company shared this estimation for the convenience of investors.

In the smartphone business, Samsung is focussing on the Galaxy Z and Galaxy A series devices. It has been noticed that the sales of Galaxy devices increased but profit declined due to high sales of mid-range and budget devices. The company is going to reveal Galaxy S23 series next month, which will help it recover.

Due to the downturn in the global electronics market, Samsung recorded this radically low profit in the fourth quarter. Since the company’s foundry business is under threat, customers like Qualcomm are approaching alternatives for chipset printing such as TSMC.

Samsung quarterly earnings forecasts

Way back in July 2009, Samsung Electronics provided quarterly earnings forecasts for the first time in Korea. Later, the company applied IFRS in advance in 2010 to provide information based on global standards so that investors can more accurately predict earnings and judge corporate value.

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According to Ming-Chi Kuo, BOE has defeated Samsung and secured the most significant order for iPhone 15 and 15 Plus display panels. As per the information, the Chinese panel maker will produce 70% of the total displays for iPhone 15 and iPhone 15 Plus, while the remaining 30% going to Samsung.

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For the iPhone 14 series (including Plus & Pro), the South Korean tech giant has 70% of the display production share, while the remaining are being produced by BOE and LG Display. Currently, Apple is using BOE-made 6.1 display panels in the standard iPhone 14 models.

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It’s worth mentioning that Samsung Display and LG Display will continue to supply OLED panels for the upcoming iPhone’s premium models. However, Apple could increase the orders share of BOE to 20-30 percent, which is another damaging move for Samsung.

| Source |

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Usually, Lee visits Samsung Group sites under his New Year’s plan, but this time, he managed to gather all top rank officials for discussion. Chairman Lee had a dinner meeting with the presidents of Samsung Group subsidiaries including Samsung Electronics, Samsung C&T Corp., and Samsung Life Insurance.

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As per PulseNews sources, the meeting held by Lee Jae-yong included the topic of underscoring the urgency of coming up with emergency measures to cope with growing uncertainties in the global economy.

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Besides, they have discussed various measures in an emergency mode to cope with softening consumer demand worldwide amid high-interest rates and inflation.

Lee’s latest meeting with the top executives of all Samsung Group business units comes as Korea’s largest business group is also bracing for a bumpy year ahead with signs of a slump at home and abroad this year.

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