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Apple won the battle but Samsung won the war of 2022 smartphone market
Recently, well-known market research firm IDC published its new analysis of the 2022 global smartphone market alongside Q4. IDC analysis pointed out that global smartphone shipments declined 18.3% year over year to 300.3 million units in the fourth quarter of 2022.
Talking about full-year records, smartphone vendors shipped 1.21 billion units in 2022 with an 11.3% decline. The research shows that 2022 is the worst year for the smartphone market as it had the lowest annual shipment total since 2013 due to significantly dampened consumer demand.
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[Q4, 2022] Apple won the battle
In the fourth quarter of 2022, Apple was the world’s largest smartphone vendor with 72.3 million units shipped, and secured a whopping 24.1% market share. As compared to the same duration last year, Apple faced a decline of about 15% as shipments were 85 million units in 4Q21.
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Samsung, on the other hand, recorded a market share of 19.4% with shipments of 58.2 million smartphone units in the fourth quarter of 2022. The company’s shipments declined 15.6% compared to 4Q21, while Xiaomi, OPPO and vivo completed the top five chart with 11%, 8.4% and 7.5% of market share.
[2022] Samsung won the war
When it comes to full-year smartphone market records, Samsung was the king with highest 260.9 million units of shipment with a 21.6% share. Apple sold 226.4 million iPhones in 2022 and secured 18.8% of global market share. Both of the tech giants faced a 4% decline year-over-year.
In the first, second and third quarters of 2022, Samsung remained the largest smartphone seller in the global market. Thanks to the new iPhone 14 series, Apple got a chance to overtake the Korean tech giant in the last quarter of 2022. But, not too long, the Galaxy S23 series is going official next month to seize the whole quarter.
“We continue to witness consumer demand dwindle as refresh rates climb past 40 months in most major markets,” said Anthony Scarsella, research director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “With 2022 declining more than 11% for the year, 2023 is set up to be a year of caution as vendors will rethink their portfolio of devices while channels will think twice before taking on excess inventory. However, on a positive note, consumers may find even more generous trade-in offers and promotions continuing well into 2023 as the market will think of new methods to drive upgrades and sell more devices, specifically high-end models.”
Samsung knocks all smartphone rivals off their perch, Apple too!
Samsung India officially launched two new mid-range smartphones – Galaxy A54 and Galaxy A34 and revealed their price and availability in the country. The devices were originally introduced in global markets on March 15.
Price and availability –
The company is offering Graphite, Lime, Violet, and White color options for Galaxy A54 and Graphite, Lime, Violet, and Silver color options for Galaxy A34.
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Interested customers can purchase new smartphones from Samsung’s official website, Amazon, Flipkart, and other authorized retailers starting March 28. You can also pre-reserve them starting today to March 27 and get special offers.
The company is giving INR 3,000 cashback when purchasing phones through eligible bank debit and credit cards. Also, you can get the Galaxy Buds Live worth INR 5,999 for just INR 999 while buying any of the Galaxy A34 or A54 models in India.
The original price of Samsung Galaxy A34 and Galaxy A54 in India is –
Galaxy A54
- 8GB + 128GB – INR 38,999
- 8GB + 256GB – INR 40,999
Galaxy A34
- 8GB + 128GB – INR 30,999
- 8GB + 256GB – INR 32,999
Galaxy A54 Specs:
The all-new Samsung Galaxy A54 5G offers a 6.4-inch FHD+ Super AMOLED Display with a 120Hz refresh rate and Vision booster feature. It equips an octa-core Exynos 1380 chipset and a massive 5000 mAh battery with 25W fast charging support.
Samsung says that the Galaxy A54 offers stunning day and night photography. It features a 50MP Main Camera (F1.8, AF, OIS), a 12MP Ultra-Wide Camera (F2.2, FF), and 5MP Macro Camera (F2.4, FF). On the front, it has a 32MP Selfie Camera (F2.2).
Moreover, the device runs the latest Android 13-based One UI 5.1 software and offers four major Android OS and five years of security updates support. Know more about Galaxy A54.
Galaxy A34 Specs:
The Samsung Galaxy A34 5G is a slightly cheaper model of the series. It sports a larger 6.6-inch Super AMOLED 120Hz display with Full HD+ resolution and supports the Vision booster feature. Under the hood, it has a 6nm MediaTek Dimensity 1080 processor and a 5000 mAh battery that supports 25W fast charging.
For photography, the company has installed a triple rear camera setup including 48MP primary camera (F1.8, AF, OIS), an 8MP ultra-wide angle camera (F2.2, FF), and a 5MP macro camera (F2.4, FF). The other side has a 13MP selfie shooter (F2.2, FF).
Furthermore, Galaxy A34 comes pre-installed with Android 13-based One UI 5.1 software. Similar to the A54, it will also provide 4 major Android OS upgrades and 5 years of security patches. Know more about Galaxy A34.
Amid “fake” Moon controversy, Samsung shared an explanation of the AI-powered Moon photo detection system it has used since the Galaxy S21. The company also revealed that users can take a natural shot of the Moon by turning off the Scene Optimizer feature.
Starting the Galaxy S21 series, Samsung applied the AI-based Scene Optimizer feature in the Galaxy Camera app. Using deep learning and AI, this feature upscales the Moon shot and adds further details with processing to deliver a crispy and vibrant shot in Space Zoom.
“Samsung continues to improve Scene Optimizer to reduce any potential confusion that may occur between the act of taking a picture of the real moon and an image of the moon.” Said Samsung.
The Korean tech giant explains, if you have Scene Optimizer turned on, AI detects when you’re taking a clear photo of the Moon at 25X zoom or above. As soon as the camera detects the Moon, the technology lowers the brightness, and captures multiple frames (to produce a bright, low-noise picture).
Later, the AI-based feature uses a neural network to enhance the detail using a high-resolution reference image for comparison. The company also cited that the feature will not work if you either take a snapshot of the obscured Moon or use an image that clearly wasn’t taken on Earth.
“If users wish to take a picture without the support of AI, users can easily deactivate Scene Optimizer by heading to: Camera → Camera Settings → Scene Optimizer → Off“
Samsung may have felt explanation necessary during huge fake criticism of its pro-grade camera technology. A Reddit user shared his experience of experimenting with Moon shot using a Galaxy smartphone, which created critical controversy against Samsung.
With Scene Optimizer turned on, the Reddit user took a shot of a download and blurred image of the Moon, displayed on the monitor. The feature detected the appearance of the Moon and added details and sharpness to the shot to make it crispy as it does in real shots.
Naturally, anyone will call this kind of experience cheating but the reality is that Samsung revealed this technology after the release of the Galaxy S21 series. AI and machine learning technologies are being used in almost all aspects of the tech industry, and if a camera using it, it should not be any controversy.
Samsung AI deep learning for Moon detection:
The Brightness Control Process:
Samsung has finally launched the Galaxy A54 and Galaxy A34 smartphones with the latest internals, multiple advanced features, better day-night cameras, powerful security, new picture editing tools, impressive software support, and a beautiful design.
The devices are not available to purchase right now. The company will start selling the Galaxy A54 smartphone in the United States on April 6. This time, Samsung has not introduced Galaxy A34 in the US.
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Meanwhile, the Korean firm further revealed that the new mid-range phone will be available to purchase in the UK (Europe) in late March. However, the exact date is still under wraps. Whereas in India and other Asian markets, the company will reveal the pricing and availability of the phones on March 16.
Samsung is offering four color variants for both of these devices. The Galaxy A54 comes in Graphite, Lime, Violet, and White color options. And, the Galaxy A34 offers Graphite, Lime, Silber, and Violet colors.
There are different RAM and storage versions of the phones available depending on the market. You can check out the price of the new Samsung Galaxy A54 and Galaxy A34 below:
Samsung Galaxy A54 and A34 Price
Galaxy A54
- 6GB + 128GB – $450 (US)
- 8GB + 128GB – £449 (UK)
- 8GB + 256GB – £499 (UK)
- 6GB + 128GB – €489 (Europe)
- 8GB + 256GB – €539 (Europe)
Galaxy A34
- 6GB + 128GB – £349 (UK)
- 8GB + 256GB – £399 (UK)
- 6GB + 128GB – €389 (Europe)
- 8GB + 256GB – €459 (Europe)
For more information –