Samsung displays are precious, Apple must have to keep tech’s unhappiest marriage alive

Samsung and Apple are the biggest rivals in the smartphone industry, fighting for the global crown. Apple has mastery in some aspects such as longer updates support and well-optimized software, while it’s nothing without the help of Samsung for displays.

According to a TheInformation report, there are complicated relationships in the tech industry and then there is the rocky marriage between Apple and Samsung for displays. The former needs cutting-edge displays for iPhones which makes it dependent on Samsung, while it blames Samsung for patent infringement.

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An ex-Apple employee revealed how Samsung is concerned to protect its display technology supremacy. The company naturally wishes to keep the biggest rival away from its cutting-edge display technology, by preventing Apple engineers to visit manufacturing facilities.

It’s reported that a team of Apple engineers went to South Korea to meet the Samsung display division’s team in 2017. Instead of a meeting, the company didn’t allow the workers to reach the display manufacturing units and even the office buildings.

Samsung reportedly asked Apple employees to return to their hotel rooms to communicate with their Samsung counterparts remotely. In addition, an incident happened in the past when Samsung was sending millions of LCD displays to Foxconn to be utilized in the Retina version of the iPad mini.

The US tech giant reportedly found a few minor defects in the screens, but Samsung declined to amend them, so Apple had to go ahead and deploy the supplied panels. No doubt, Samsung achieved mastery in display technology, which forces Apple to keep this unhappiest marriage alive.

Samsung is the biggest supplier for Apple’s iPhone 14 Pro panel orders, beating LG Display and China’s BOE. For the next-gen iPhone models, it is reported that the Korean tech giant will have a sweeping order from Apple, thanks to the ultimate OLED panels!

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